The difficulty in discerning between earnestly and irony makes recognizing socioeconomic status symbols a bit tricky in New York. There’s ironically shabby, legitimately shabby, and shabby chic. Curated storefulls of short sleeved breast pocketed western plaids, clothes purchased and kept from JC Penny fifteen years ago, and shiny brand new vintage remakes. Poughkeepsie yard sales, PLO scarves next to I heart New York t-shirts, waiting in line for $10,000 Manolo Blahnik shoes, Harlem haberdasheries, The Sartorialist, used lampshades on Canal Street, Bargains for Millionaires, … I wish I knew what all of it meant.
A few weeks back in the rumblings of Angelika’s narrow main theater SC and I were treated to the new, unintentionally HILARIOUS Louis Vuitton ad campaign. Being a fashion ignorant in this city of fleeting and fickly cultural fancies it’s rare for me to have strong feelings about any superficial brand icon or trend. BUT there is one thing that is certainly certain: I don’t like LV.
I don’t like their mass marketed faux-luxurious Madison Avenue manufactured image. I don’t like their catered and pandered to demographic. I don’t like their tacky designs. I don’t like their $5000 men’s diamond set studded gold rings. I don't even like when raily fashion boys wear strappy LV backpacks seudo-ironically.
I can’t think of another brand I find more gaudy and unappealing. I don’t think I could ever fancy a woman who carried around an LV bag; real or fake, earnest or ironic, purchased or gifted.
Add it to The Deal Breaker Files.
Friday, March 21, 2008
The Deal Breaker Files: LV Handbags
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5 comments:
1. Another reason to dislike the Angelika.
2. I've been searching for years for meaning and purpose. Thank you, Louis Vuitton, for finally providing the answer in your new ad campaign.
How many of your deal breakers do you realize are deal breakers during dates or dating situations? Non-dating situations? IOW, do you need to be in the arena of dating to know if something is a deal breaker?
I'm not sure how many deal breakers i have. On a first date, i once found out that a girl had a winnie the pooh tattoo. I was immediately ready for the check and cut the date short as soon as possible. Is that too specific to be a deal-breaker?
V -
I've NEVER seen a more absurd ad.
P -
1. It's important to note that the contents of my deal breaker files aren't 100% serious (98% is probably the right estimation).
2. Deal breakers CAN be dreamt up outside a dating context.
3. They can certainly be as specific as you'd like. I try to keep mine as general as possible to prevent spending half my neurotic life creating a list on how not to live my life :-)
Also, I wonder how many women in the world have a Winnie The Pooh tattoo.
i went into an LV store wanting to see what all the fuss was about. all i have to say is try successfully circumventing the sales staff while looking around. it's a real-life video game.
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