Dear junior advertising associate,This photo, taken at a Staten Island roller skating rink, reflects a fascinatingly dense maze of important social, political, and economic concepts. Of the academic, artistic, commercial, and journalistic applications this photo invites I will suggest just one. Your firm will pitch a new ad campaign to Coach targeting ironically conscious but fashionably confused affluent females ages 22 to 32. Companies are always looking for ways to penetrate markets outside their core demographic and if presented correctly, this campaign's oblique sensibility will attract both "savvy" label mavens and "savvy" label maven haters. Keep in mind that Coach's market value has been halved during the last six months. What this means for you is that suits in Coach's boardroom who are under the gun for new ways to grow profits will be more receptive than usual to ideas that radically alter their sacrosanct brand.
Congratulations in advance on your promotion.
Sincerely,
M.M.
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